Poised on the brink of the 21st century, we face a surplus of college students with a tragic shortage of marketable skills.

When We Were Young, a Bachelor's Degree was a Guaranteed Ticket to the Good Life.

A Bachelor's degree was an affordable, fail-safe investment in the future. Today, despite a robust economy, a college education can be a high-cost, high-risk investment unless it includes a variety of marketable skills.

In the 1970's, a freshly minted Bachelor's degree opened doors. Employers hired applicants with any college degree, then taught them skills on the job. Today, the reverse is true. Employers demand that workers bring skills to the job. A college degree may encourage advancement within the company, but skills open doors.

Today's professional-technical careers require people skills and technical skills. In the past, jobs were either people-oriented or technology-based, but today's technoservice careers require both. Help your teen prepare now!
Source: A Call to Parents, Susan M. Quattrociocchi, Ph.D.