As a digital media specialist you bring ideas to life. Before you jump in, you estimate costs and the length of the job and determine whether to call in additional help from inside or outside your company. You want the best tools to design and format your presentation, but the size of the project and budget sometimes puts limits on how far you can go.

When designing, you determine the look and feel, select colors and create a visually appealing layout. The tools you use change at an incredible pace, so you're constantly learning about the latest developments, often through vendor-sponsored training and user education meetings.

"Mindshare," the attention customers pay to your company's name and products, is often determined by the visions you create through your sound and images.